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About Us

Jules & Belle is a mama owned, family business. It was founded by myself, Caroline and my mother Lucia. The brand was inspired by the birth of my daughter, Isabella. Our little muse, Isabella was born during the difficult time of the Covid-19 pandemic. Her birth brought immense happiness to the family during a scary moment the world was experiencing.

My mom and I were always seeking the cutest and most comfortable clothes for Bella. Even though we were quarantined and mama looked crazy most days, we always found joy in dressing up Bella. This experience led us to the idea of creating a children's clothing line that would not only be comfortable with breathable bamboo fabrics, but also bring joy to other families with fun and whimsical designs. We united our passion and creativity with my mom's 20 years of experience in the fashion industry to bring you Jules & Belle! This is our labor of love and we hope you love each piece we create as much as we do!


Caroline and Lucia